It's essential to think long term here, so your logo doesn't look outdated in 5 years. (You know all about this now, smarty pants!) Your logo needs to be adaptable and scalable to every opportunity. A construction company shouldn't evoke the same feeling as an ice cream shop. (There is a reason Blackbeard is still remembered to this day. When consumers need the product or service you offer, you want your brand to be the first to mind. (This is where the minimalistic logo really shines) Your logo needs to be easily identifiable at a glance. Much like the KISS Principle (keep it simple stupid), loved by leaders and planners the world over, the SMART Principle will help you stay on track and keep you from making critical errors. How to make your professional logo stand out using the SMART method. We created these minimalist logos for a jewelry company, a construction firm and an interior design firm. There is even a strong movement toward minimalism in web design. You can find it in visual art, music, philosophy, simplified lifestyle choices, and even computing. It’s a principle.Īnd because it’s a principle, minimalism has found its way into many different facets of our lives. If they’re also flourished or too many fonts at once, they become distracting and challenging to make responsive. Minimalism isn’t a style. Tiny details that don’t scale down properly. I’d be willing to bet you could grab a piece of paper right now and draw those minimalistic golden arches.Īvoid too much illustration. Instead of expending mental energy trying to understand elaborate imagery, minimalism makes it easy to understand what your logo is trying to convey.Ī minimalist logo only uses the most essential elements, basic shapes, and limited color palettes to create simple compositions without embellishment.Ĭlose your eyes and think about McDonald’s. We’re drawn to minimalist logos because they’re so easy to process. Minimalism is about avoiding the unnecessary. Depending on the medium and environment, they have a version of the logo that is appropriate. Other times it's a swoosh and NIKE together. Their logo has been responsive since its inception. One of the most famous is the Nike swoosh. If you start looking, you will see examples all around you. This means that your logo should easily fit on a billboard, the side of a company vehicle, your iPhone screen, a pen or business card, a button, a Facebook feed, the side of a building, the icon on a web browser (favicon) you get the idea. In 2021 it's estimated that the average person encounters between 6,000 to 10,000 ads every single day. Responsive logo design can scale your primary logo to fit any and every environment available to promote or advertise your business.ĭigital mediums forced the issue. With more places than ever to advertise and place your logo, the need to adapt to these opportunities has turned this trend into an industry standard. Initially, responsive design was thought of as a trend but has turned into more of a practical necessity. It needs to continue to tell the brand story with clarity. You've got to be strategic in how you adapt your logo to its surroundings. In the digital age, branding needs to be responsive. Meaning, it needs to adapt to whatever environment it's being experienced in. You need an effective modern logo to be competitive in 2021. And you’d be kidding yourself if you don’t think customers aren’t going to pass you over for your competitors. And if you don’t look professional, you don’t look reliable. When a logo is put together haphazardly, you run the risk of it looking amateurish. Great logos that stand the test of time walk a tightrope of design principles. And why not? Logos are exciting! A logo makes your business feel established. What we see with new businesses is they rush out and slap a logo together. We’ve created many logos and brand identities, and we’re going to share with you tried and true principles to craft a standout logo in 2021. You don’t want to pay for rebranding a year from now and have to start all over.Įither way, we commend you for being proactive. You don’t have a logo for your business yet, and you want to make sure you get it right the first time. Or you know in your gut it’s getting passed over by stronger branding from your competitors. Or maybe you’re a forward-thinking planner type. You suspect your logo isn’t getting the job done. How to make your professional logo stand out using the SMART method.
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